Walsh, Long & Company is a manufacturers’ representative agency founded to function as district/regional managers for non-competing manufacturers of petroleum/chemical handling equipment. Our operating premises are 1) to recruit and train distributors who market, stock, install and service fuel handling equipment; and 2) to assist and support major oil, independent oil and hypermarket customers in design, selection, and procurement of fuel handling equipment. We recognize “TOTAL PACKAGE” service and support as the key to the marketplace.

We have over 60 years combined experience in sales, marketing, construction management, industrial engineering and manufacturing. We have developed a long positive history with PEI distributors, manufacturers, and architectural firms who specialize in the design of fueling centers.

Marion Long covers Northern Illinois, including the Chicago metro area and central Wisconsin. Mike Hempel covers central and southern Illinois, eastern Iowa, eastern Wisconsin, U.P. of Michigan and Missouri. Chris Long assists all outside sales personnel and manages inside customer support. All of these positions are based out of our Naperville, IL office. Jeff Hempel is based in Minneapolis, Minnesota and covers western Wisconsin, Minnesota, North and South Dakota western Iowa and Nebraska. Jeff Schmidt is based in Grand Rapids, MI and covers Michigan, Ohio, Indiana and Kentucky.

1. Stocking, installing and servicing distributors.
2. Specification writing, and assistance with architects, engineers, and environmental consulting firms.
3. Contact and coordination with federal, state and local environmental and safety regulators.
4. Regional administration of manufacturer – national account commitments.
5. Specification and approval work with municipalities, utilities and fleet owners.
6. Turn-key fueling programs for grocery retailers.
7. Jobber, Independent and Major Oil Companies.

Today’s challenging business environment requires dedicated representation willing to invest their time and effort assuring the high-tech skills and product knowledge necessary to compete in a rapidly changing marketplace.

We exhibit at trade shows, advertise, sponsor and attend seminars, make personal sales calls, and generally promote the interests of our manufacturer companies to the best of our abilities.